How Strategy Works: Using the Strategy Process Cycle to Develop Competitive Advantage - Couverture souple
Synopsis
"How Strategy Works" is a short, practical book about strategic thinking. It presents a simple but powerful method for devising strategy in any organization. If you are a student studying strategic management or a business leader looking to enhance your strategic thinking skills, you will find this book useful. Each chapter contains an Opening Vignette, which is a brief case study on a familiar company, a handful of modern analytic methods, review questions, and a list of references for additional reading. Chpt 1 - Setting Strategic Direction Chpt 2 - Industry & External Analysis Chpt 3 - Company & Internal Analysis Chpt 4 - Corporate & Business Level Strategy Chpt 5 - Strategy Implementation
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À propos de l?auteur
Dr. Jody Tompson is a professor of management and entrepreneurship at The University of Tampa. He teaches courses in strategy and entrepreneurship in the Sykes College of Business. He is also the Director of the Naimoli Institute for Business Strategy (www.ut.edu/naimoli) and is the founder of CitriClean of Florida, LLC (www.CloudyDishes.com)
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
