Ad Nauseam: How Advertising And Public Relations Changed Everything - Couverture souple

Koob, Jeff

Couverture souple

ISBN 10 : 1491758910 ISBN 13 : 9781491758915

Editeur : iUniverse, 2015

Synopsis

The goal of information is to inform, while the goal of propaganda is to influence or persuade. It is not the intent to persuade that makes something propaganda, but the use of deceptive and manipulative techniques. Some advertising and public relations campaigns employ propaganda techniques and other psychotechnologies of influence.

Jeff Koob, a psychologist, provides examples of advertisers using propaganda and other "invisible" means of persuasion. He explores the history of advertising and public relations, and focuses on how:

- advertisers employ deceptive and manipulative techniques

- media campaigns have become a tool of corporate social engineering

- propaganda works across the spectrum of media, from print to the Internet

Ad Nauseam reveals how the propaganda industry affects almost every aspect of our lives. Equip yourself with the knowledge you need to recognize the techniques of propaganda, and discover the antidote to the infotoxins in our mental environment.

A propos du livre

Présentation de l'éditeur

The goal of information is to inform, while the goal of propaganda is to influence or persuade. It is not the intent to persuade that makes something propaganda, but the use of deceptive and manipulative techniques. Some advertising and public relations campaigns employ propaganda techniques and other psychotechnologies of influence.

Jeff Koob, a psychologist, provides examples of advertisers using propaganda and other “invisible” means of persuasion. He explores the history of advertising and public relations, and focuses on how:

• advertisers employ deceptive and manipulative techniques

• media campaigns have become a tool of corporate social engineering

• propaganda works across the spectrum of media, from print to the Internet

Ad Nauseam reveals how the propaganda industry affects almost every aspect of our lives. Equip yourself with the knowledge you need to recognize the techniques of propaganda, and discover the antidote to the infotoxins in our mental environment.

Biographie de l'auteur

Jeff Koob earned a bachelor's degree in English from The Citadel and a master's degree in psychology from the University of West Georgia. He served in the US Army and the Peace Corps and worked as a public sector psychologist for more than thirty years. He lives in Columbia, South Carolina.

Détails de l'édition

• Éditeur: iUniverse
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1491758910
• ISBN 13: 9781491758915
• Reliure: Broché
• Nombre de pages: 196
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne