Articles liés à Mapping Experiences
Synopsis
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it&;s worse when people inside these companies can&;t pinpoint the problem because they&;re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.
Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you&;re armed with this data, you can provide users with real value.
Mapping Experiences is divided into three parts:
- Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy
- Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments
- See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Jim Kalbach is a Principal UX Designer with Citrix. He holds a degree in library and information science from Rutgers University, as well as a Master's degree in music theory and composition. Jim is an active speaker, writer, and instructor on business design, user experience, and information architecture. He helped found local UX groups in Hamburg, as well as organize conferences in Germany and Europe. Jim is the author of the book Designing Web Navigation (O'Reilly, August 2007). He blogs at www.experiencinginformation.com. @jimkalbach
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurO′Reilly
- Date d'édition2015
- ISBN 10 1491923539
- ISBN 13 9781491923535
- ReliureBroché
- Langueanglais
- Nombre de pages250
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Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Edité par
O'Reilly Media, 2016
ISBN 10 : 1491923539
ISBN 13 : 9781491923535
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.73. N° de réf. du vendeur G1491923539I3N10
Quantité disponible : 1 disponible(s)
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Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Edité par
O'Reilly Media, 2016
ISBN 10 : 1491923539
ISBN 13 : 9781491923535
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.73. N° de réf. du vendeur G1491923539I5N00
Quantité disponible : 1 disponible(s)
Image d'archives
Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Edité par
O'Reilly Media, 2016
ISBN 10 : 1491923539
ISBN 13 : 9781491923535
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.73. N° de réf. du vendeur G1491923539I5N00
Quantité disponible : 1 disponible(s)
Image d'archives
Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Edité par
O'Reilly Media, 2016
ISBN 10 : 1491923539
ISBN 13 : 9781491923535
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.73. N° de réf. du vendeur G1491923539I3N00
Quantité disponible : 1 disponible(s)
Image d'archives
Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Edité par
O'Reilly Media, 2016
ISBN 10 : 1491923539
ISBN 13 : 9781491923535
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.73. N° de réf. du vendeur G1491923539I4N00
Quantité disponible : 1 disponible(s)
Image d'archives
Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Edité par
O'Reilly Media, 2016
ISBN 10 : 1491923539
ISBN 13 : 9781491923535
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.73. N° de réf. du vendeur G1491923539I4N00
Quantité disponible : 1 disponible(s)
Image d'archives
Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Edité par
O'Reilly Media, 2016
ISBN 10 : 1491923539
ISBN 13 : 9781491923535
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.73. N° de réf. du vendeur G1491923539I3N00
Quantité disponible : 1 disponible(s)
Image d'archives
Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Edité par
O'Reilly Media, 2016
ISBN 10 : 1491923539
ISBN 13 : 9781491923535
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.73. N° de réf. du vendeur G1491923539I4N00
Quantité disponible : 1 disponible(s)
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Mapping Experiences : A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
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O'Reilly Media, Incorporated, 2016
ISBN 10 : 1491923539
ISBN 13 : 9781491923535
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Etat : Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 45672012-75
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Image d'archives
Mapping Experiences : A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Edité par
O'Reilly Media, Incorporated, 2016
ISBN 10 : 1491923539
ISBN 13 : 9781491923535
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 45672012-75
Quantité disponible : 1 disponible(s)