Escaping the Build Trap: How Effective Product Management Creates Real Value - Couverture souple

Perri, Melissa

 
9781491973790: Escaping the Build Trap: How Effective Product Management Creates Real Value
Couverture souple
ISBN 10 : 149197379X ISBN 13 : 9781491973790
Editeur : O'Reilly Media, 2018

Synopsis

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

  • Why organizations ship features rather than cultivate the value those features represent
  • How to set up a product organization that scales
  • How product strategy connects a company's vision and economic outcomes back to the product activities
  • How to identify and pursue the right opportunities for producing value through an iterative product framework
  • How to build a culture focused on successful outcomes over outputs

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Melissa Perri believes the key to creating great products is growing great product leaders. As the CEO and founder of Produx Labs, she helps companies effectively scale their product organizations. Melissa also founded the online school Product Institute and started a program to train the next generation of Chief Product Officers. She is an internationally recognized, sought-after keynote speaker. Melissa graduated from Cornell University with a B.S. in Operations Research and Information Engineering.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
O'Reilly Media
Date d'édition
2018
Langue
anglais
ISBN 10 
149197379X
ISBN 13 
9781491973790
Reliure
Broché
Nombre de pages
197
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9789352137947: ESCAPING THE BUILD TRAP

Edition présentée

ISBN 10 :  9352137949 ISBN 13 :  9789352137947
Couverture souple