Lean Customer Development: Building Products Your Customers Will Buy - Couverture souple

Alvarez, Cindy

Couverture souple

ISBN 10 : 1492023744 ISBN 13 : 9781492023746

Editeur : O'Reilly Media, 2017

Synopsis

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research--before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products.

• Validate or invalidate your hypothesis by talking to the right people
• Learn how to conduct successful customer interviews play-by-play
• Detect a customer's behaviors, pain points, and constraints
• Turn interview insights into Minimum Viable Products to validate what customers will use and buy
• Adapt customer development strategies for large companies, conservative industries, and existing products

A propos du livre

À propos de l'auteur

Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. Currently the Director of User Experience and Product Design for Yammer (a Microsoft company), she has worked with early- and mid-stage startups as well as Fortune 500 companies to make customer development an ingrained part of company culture and product development process.

Détails de l'édition

• Éditeur: O'Reilly Media
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1492023744
• ISBN 13: 9781492023746
• Reliure: Broché
• Nombre de pages: 236
• Coordonnées du fabricant: O'Reilly; https://oreilly.com; ; 1005 Gravenstein Highway North; Sebastopol; CA; 95472; Etats-Unis
• Personne responsable: non disponible