An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered.
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Jon Yablonski is an award-winning digital designer and a senior product designer working on the next generation of in-vehicle interactive experiences at General Motors. His passion lies at the intersection of interaction design and development. Jon writes about his design experiences for publications including A List Apart, Smashing Magazine, and CSS Tricks.
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