Selling Innovation: A guide to structuring a complete start-up revenue capture process - Couverture souple

Smith, Kenneth H; Yarmis, Jonathan; Wang, Gigi; Deane, Patrick

Couverture souple

ISBN 10 : 1492122351 ISBN 13 : 9781492122357

Editeur : CreateSpace Independent Publishing Platform, 2013

Synopsis

What would you do without sales? The most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs & Angels often demand it before engaging. Yet many innovator's efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential. Selling Innovation is a guide to building a sales process for your start-up, based on the experience of four innovation experts with experience leading dozens of start-up companies.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1492122351
• ISBN 13: 9781492122357
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 84
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg