International Sport Management - Couverture rigide

MacIntosh, Eric; Bravo, Gonzalo; Li, Ming

Couverture rigide

ISBN 10 : 1492556785 ISBN 13 : 9781492556787

Editeur : Human Kinetics, 2019

Synopsis

International Sport Management, 2nd Edition takes a comprehensive look at the organisation, governance, business activities and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this new second edition serves as an invaluable guide for students looking to work in sport management. With a diverse editorial team and assembly of contributors from around the world, this text presents a truly international perspective on the expanding field of international sport management. Each chapter showcases how sport operates in various geopolitical environments and cultures. With new chapters on growth in international sport and social media. There is also new content on corruption and doping in sport, including examples from the Olympics. This brand new second edition includes information on the structure of governance in international sport. The text also prepares students to apply management strategies in the business segments of sport marketing, sport media, sport event management and sport tourism. Case studies and sidebars apply the concepts to real-world situations and demonstrate the challenges and opportunities that future sport managers are likely to face on a regular basis. Lecturers are able to enhance student learning with the use of the book s ancillaries. This includes a test package, a presentation package and an instructor guide with tips on incorporating the case studies into the course to maximise the practical learn experience. With International Sport Management both practicing and future sport managers are able to develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective.

A propos du livre

À propos de l?auteur

Eric MacIntosh is an associate professor of sport management at the University of Ottawa in Canada. He researches and teaches on various organisational behaviour topics, covering concepts such as culture, leadership, satisfaction and socialisation. His principal research interests are the functioning of the organisation and how a favourable culture can transmit positively internally and outwardly into the marketplace. Gonzalo Bravo is an associate professor of sport management at West Virginia University. Before joining academia, he worked as sport director in a large sport organization in his native Chile. His research examines policy and governance aspects of sport as well as organisational behaviour in sport. Ming Li is a professor of sports administration at Ohio University. His research interests are in financial and economic aspects of sport as well as management of sport business in a global context. Li is a former president of the North American Society for Sport Management (NASSM). He is a member of the editorial board of Journal of Sport Management and Sport Marketing Quarterly.

Détails de l'édition

• Éditeur: Human Kinetics
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1492556785
• ISBN 13: 9781492556787
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 456
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible