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The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds―and How You Can Too - Couverture rigide
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Synopsis
What do electric shavers, craft beer, and DNA tests all have in common?
They were all revolutionized by the Unconventionals.
We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change.
Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
MIKE O'TOOLE is the president of PJA Advertising and Marketing, the host of the award-winning podcast "The Unconventionals," a blogger for Forbes and CMO network, and a speaker at Columbia University.
HUGH KENNEDY is a supporting partner at PJA Advertising and Marketing.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Mindsâand How You Can Too (Ignite Reads)
Edité par
Simple Truths (edition ), 2019
ISBN 10 : 1492680230
ISBN 13 : 9781492680239
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The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds--And How You Can Too
Edité par
Simple Truths, 2019
ISBN 10 : 1492680230
ISBN 13 : 9781492680239
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The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds?and How You Can Too (Ignite Reads)
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Simple Truths, 2019
ISBN 10 : 1492680230
ISBN 13 : 9781492680239
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The Unconventionals : How Rebel Companies Are Changing Markets, Hearts, and Minds--And How You Can Too
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Unconventionals : How Rebel Companies Are Changing Markets, Hearts, and Minds-and How You Can Too
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The Unconventionals
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Sourcebooks, Inc, US, 2019
ISBN 10 : 1492680230
ISBN 13 : 9781492680239
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Hardback. Etat : New. What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionized by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change. Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too! N° de réf. du vendeur LU-9781492680239
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Unconventionals : How Rebel Companies Are Changing Markets, Hearts, and Minds-and How You Can Too
Edité par
Simple Truths, 2019
ISBN 10 : 1492680230
ISBN 13 : 9781492680239
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The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds-and How You Can Too
Edité par
Sourcebooks, Inc, 2019
ISBN 10 : 1492680230
ISBN 13 : 9781492680239
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Vendeur : Bill & Ben Books, Faringdon, Royaume-Uni
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Hardback. Etat : New. What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionized by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change. Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too! N° de réf. du vendeur 0094081
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The Unconventionals
Edité par
Sourcebooks, Inc, US, 2019
ISBN 10 : 1492680230
ISBN 13 : 9781492680239
Neuf
Couverture rigide
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionized by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change. Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too! N° de réf. du vendeur LU-9781492680239
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The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds-and How You Can Too
Edité par
Simple Truths Llc, 2019
ISBN 10 : 1492680230
ISBN 13 : 9781492680239
Neuf
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Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Hardcover. Etat : Brand New. 135 pages. 7.00x5.50x0.50 inches. In Stock. N° de réf. du vendeur 1492680230
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