Social Media 4EVR: Identifying, Achieving, & Nurturing Social Capital - Couverture souple

Brown Sr., Dr. Michael A.; Schario APR, Tracy

Couverture souple

ISBN 10 : 1492858919 ISBN 13 : 9781492858911

Editeur : CreateSpace Independent Publishing Platform, 2014

Synopsis

When people talk about social media, they refer to the different tools or platforms one uses to communicate socially. Social networking activities uses those tools or platforms, social media, to share experiences, get advice, make decisions, develop trust, and reduce risk. So social networking is about our actions and social media is about the tools we use to energize those actions. Social Media 4EVR is a significant change to the way people experience social media and social networking. We focus on the “why” of social media participation, allowing the destination, not the path or platform, to be the focus of your activities. This approach allows people and organizations to leverage time and efforts to promote positive social and environmental change. The real challenge is moving your frame of reference from solely which platform to use – Facebook, LinkedIn, Twitter, etc. – to a view of goal achievement and audience targeting.

A propos du livre

À propos de l'auteur

Michael A. Brown, Sr., Ph.D earned his Public Administration and Urban Policy degree, International Business, from Old Dominion University (ODU). He is teaching social media, public relations and crisis communication for three universities: Florida International University (FIU), ODU and University of Maryland University College (UMUC). His online course at FIU, “Contemporary Issues in Public Administration (PAD5934), Social Media,” was recognized by Quality Matters (QM) in 2013. QM is a nationally recognized faculty peer review organization for online and hybrid course design, signaling the best offerings in education. He is currently the deputy director of Public Affairs for a joint military organization at Fort Eustis in Newport News, Va. This PR professional has 38 years of military and civilian experience combined, and is an Air Force retiree who served 24 years in uniform. Tracy Schario, APR, is a creative and responsive leader who enjoys working in fast-paced environments and leading cross-functional teams. At The Pew Charitable Trusts, she is the communications lead for its energy portfolio. Tracy teaches media relations at The George Washington University, serves on the PRSA board of directors. She writes and speaks on media and PR strategy. As spokesperson for The George Washington University, Tracy was frequently on television and managed several high profile crises receiving national media attention. She developed GW’s social media plan and sustainability communications strategy, administered its award-winning news Web site and produced a weekly E-Newsletter. Previously Tracy was vice president at a technology PR firm and worked for the U.S. Department of State in Indonesia and the Philippines where she received a Meritorious Honor award. Tracy earned her M.A. in communications from Ohio University and her B.A. from The Ohio State University.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1492858919
• ISBN 13: 9781492858911
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 156
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg