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The Rise of Major League Soccer: Building a Global Giant - Couverture rigide

Burton, Rick; O'Reilly, Norm

 
9781493086719: The Rise of Major League Soccer: Building a Global Giant
Couverture rigide
ISBN 10 : 1493086715 ISBN 13 : 9781493086719
Editeur : Lyons Press, 2025

Synopsis

Discover the strategy behind Major League Soccer's rapid rise as it aims to compete with global football giants.

Major League Soccer, armed with its massive Apple sponsorship, the imminent arrival of the 2026 FIFA World Cup in North America, the hosting of the COPA America tournament in 2024, and the signing of the game’s GOAT, Lionel Messi, could make MLS one of the world’s biggest leagues and one, within the next five years, capable of keeping credible company with European leagues such as La Liga, Serie A, Ligue 1, and Bundesliga.

In The Rise of Major League Soccer: Building a Global Giant, experienced sports business experts Rick Burton and Norm O’Reilly dig into the slow but sure growth of Major League Soccer in North America and the advent of major European teams like Manchester United, Real Madrid, Chelsea, FC Barcelona, Arsenal, Inter Milan, Bayern Munich, Liverpool, and others attracting huge fan bases in the United States. For soccer enthusiasts, sports business professionals, and anyone curious about the future of American sports, this book is an essential read that captures MLS’s journey to becoming a global powerhouse.

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À propos de l'auteur

Rick Burton is the David Falk Distinguished Professor of Sport Management at Syracuse University and the author of numerous books including Business the NHL Way: Lessons from the Fastest Game on Ice (written with Norm O’Reilly). He has also written for the New York Times, Wall Street Journal, and SI.com. He lives in Skaneateles, New York.

Norm O’Reilly is Dean of the College of Business at the University of New England and a professor of Sport Management. He has authored or co-authored twenty books. He is a regular columnist for Sports Business Journal and has published more than 160 management journal articles. He lives in Cape Elizabeth, Maine.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lyons Press
Date d'édition
2025
Langue
anglais
ISBN 10 
1493086715
ISBN 13 
9781493086719
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
Simon and Schuster Netherlands BV
info@simonandschuster.nl

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