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Pricing for Profit: The Manager's Guide to Market Oriented Pricing - Couverture souple

Zell, Hans Peter

 
9781493161164: Pricing for Profit: The Manager's Guide to Market Oriented Pricing
Couverture souple
ISBN 10 : 1493161164 ISBN 13 : 9781493161164
Editeur : XLIBRIS, 2014

Synopsis

Pricing for Profit: The Manager's Guide to Market Oriented Pricing was written to assist corporate managers in realizing the full potential available in the sell price as a company's primary revenue and profit generator. The book is a radical departure from standard texts in its practical and quantitative approach. Because of its heavy use of formulas, graphs, reference tables, and pricing rules and guidelines, it will appeal primarily to marketers with a background in the natural sciences or engineering and less so to individuals who prefer a less rigorous treatment of the subject. A special feature of the book is three chapters devoted to price optimization techniques for determining sell prices of products or services designed to achieve maximum sales revenues or profits for the firm. Numerous examples throughout the text demonstrate use of all pricing formulas and techniques presented. Because the book covers all the relevant pricing topics in a logical sequence, with each chapter building on the material of the previous one, Pricing for Profit should also be of considerable interest to academia. In a business school MBA program, for example, it could serve either as the primary text in a course on market oriented pricing or, in a marketing class, as a pricing supplement to one of the standard marketing texts. Finally, many business executives and managers who are not normally directly involved in the pricing function could benefit from reading this work for a new perspective on pricing and the many methods and techniques available to improve the bottom line through proactive, market oriented pricing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Pricing for Profit: The Manager's Guide to Market Oriented Pricing was written to assist corporate managers in realizing the full potential available in the sell price as a company's primary revenue and profit generator. The book is a radical departure from standard texts in its practical and quantitative approach. Because of its heavy use of formulas, graphs, reference tables, and pricing rules and guidelines, it will appeal primarily to marketers with a background in the natural sciences or engineering and less so to individuals who prefer a less rigorous treatment of the subject. A special feature of the book is three chapters devoted to price optimization techniques for determining sell prices of products or services designed to achieve maximum sales revenues or profits for the firm. Numerous examples throughout the text demonstrate use of all pricing formulas and techniques presented. Because the book covers all the relevant pricing topics in a logical sequence, with each chapter building on the material of the previous one, Pricing for Profit should also be of considerable interest to academia. In a business school MBA program, for example, it could serve either as the primary text in a course on market oriented pricing or, in a marketing class, as a pricing supplement to one of the standard marketing texts. Finally, many business executives and managers who are not normally directly involved in the pricing function could benefit from reading this work for a new perspective on pricing and the many methods and techniques available to improve the bottom line through proactive, market oriented pricing.

Biographie de l'auteur

Peter Zell grew up in Stuttgart, Germany and in Oak Park, Illinois where he attended grammar and high school. He is a graduate of the University of Illinois and the University of Virginia, where he majored in electrical engineering, and the John Marshall Law School in Chicago. After serving on active duty with the U.S. Army, the author was employed as an engineer with the National Aeronautics and Space Administration in Virginia. He left the NASA for the Columbia Business School in New York City where he received the MBA degree. There followed a career in marketing and sales management with several multinational companies. Since 2003, Mr. Zell has lived in retirement in Arizona where he enjoys working out and swimming, travel, and writing. He is the author of two previous books both published by Xlibris.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
XLIBRIS
Date d'édition
2014
Langue
anglais
ISBN 10 
1493161164
ISBN 13 
9781493161164
Reliure
Broché
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
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