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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making - Couverture rigide
Synopsis
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.
Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.
In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
- ÉditeurSpringer-Verlag New York Inc.
- Date d'édition2014
- ISBN 10 1493920855
- ISBN 13 9781493920853
- ReliureRelié
- Langueanglais
- Nombre de pages408
- Coordonnées du fabricantnon disponible
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Modeling Markets: Analyzing Marketing Phenomena and.
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Modeling Markets: Analyzing Marketing Phenomena and.
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Modeling Markets: Analyzing Marketing Phenomena and.
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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Edité par
Springer-Verlag Publishing, 2014
ISBN 10 : 1493920855
ISBN 13 : 9781493920853
Ancien ou d'occasion
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Vendeur : Salish Sea Books, Bellingham, WA, Etats-Unis
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Etat : Like New. Fine/As New; Hardcover; Covers are still glossy with "sharp" edge-corners; Unblemished textblock edges; The endpapers and all text pages are bright and unmarked; Binding is tight with a straight spine; This book will be shipped in a sturdy cardboard box with foam padding; Medium Format (8.5" - 9.75" tall); Dark orange covers with title in white lettering; 2014, Springer-Verlag Publishing; 408 pages; "Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)," by Peter S.H. Leeflang, et al. N° de réf. du vendeur SKU-0459AI07602062
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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
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Modeling Markets
Edité par
Springer New York Nov 2014, 2014
ISBN 10 : 1493920855
ISBN 13 : 9781493920853
Neuf
Couverture rigide
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena. 424 pp. Englisch. N° de réf. du vendeur 9781493920853
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Modeling Markets : Analyzing Marketing Phenomena and Improving Marketing Decision Making
Edité par
Springer New York, Springer New York, 2014
ISBN 10 : 1493920855
ISBN 13 : 9781493920853
Neuf
Couverture rigide
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena. N° de réf. du vendeur 9781493920853
Quantité disponible : 1 disponible(s)
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Modeling Markets
Edité par
Springer New York, Springer New York Nov 2014, 2014
ISBN 10 : 1493920855
ISBN 13 : 9781493920853
Neuf
Couverture rigide
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Buch. Etat : Neu. Neuware -This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 424 pp. Englisch. N° de réf. du vendeur 9781493920853
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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making
Edité par
Springer-Verlag New York Inc., 2014
ISBN 10 : 1493920855
ISBN 13 : 9781493920853
Neuf
Couverture rigide
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
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Hardback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 973. N° de réf. du vendeur C9781493920853
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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
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