Articles liés à Beat the Crisis: 33 Quick Solutions for Your Company

Beat the Crisis: 33 Quick Solutions for Your Company - Couverture souple

Simon, Hermann

 
9781493940400: Beat the Crisis: 33 Quick Solutions for Your Company

Synopsis

We are struggling through a worldwide economic and financial crisis. No company can afford to take a wait-and-see attitude. In this book, international strategy guru Hermann Simon offers 33 practical actions that any company can take immediately.

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À propos de l'auteur

Hermann Simon is Chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants, with offices in Europe, Asia, and the United States. He is an expert in strategy, marketing and pricing, advising clients and speaking to business organizations worldwide. Prior to taking on consulting full-time, he was a professor of business administration and marketing at the Universities of Mainz and Bielefeld, and has served as a visiting professor at many universities, including Harvard Business School, London Business School, INSEAD, Keio University, Stanford, and MIT. Named one of Europe's most influential management thinkers, he has served on the boards of numerous journals, including the International Journal of Research in Marketing, Management Science, and European Management Journal, and has published over 30 books, including the worldwide bestsellers Hidden Champions (1996), Power Pricing (1997), Manage for Profit, Not for Market Share (2006), and Hidden Champions of the 21st Century (2009).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.