Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making - Couverture souple

Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A.; Pauwels, Koen H.

9781493940875: Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

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ISBN 10 : 1493940872 ISBN 13 : 9781493940875

Editeur : Springer, 2016

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This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.
Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.
In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.

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�diteurSpringer
Date d'�dition2016
ISBN 10 1493940872
ISBN 13 9781493940875
ReliureBroch�
Langueanglais
Nombre de pages424
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9781493920853: Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

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ISBN 10 : 1493920855 ISBN 13 : 9781493920853
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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)

Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A.; Pauwels, Koen H.

Edit� par Springer, 2016

ISBN 10 : 1493940872 ISBN 13 : 9781493940875

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Modeling Markets

Peter S. H. Leeflang

Edit� par Springer New York Aug 2016, 2016

ISBN 10 : 1493940872 ISBN 13 : 9781493940875

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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena. 424 pp. Englisch. N� de r�f. du vendeur 9781493940875

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Modeling Markets

Peter S. H. Leeflang

Edit� par Springer New York, Springer US Aug 2016, 2016

ISBN 10 : 1493940872 ISBN 13 : 9781493940875

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Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

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Taschenbuch. Etat : Neu. Neuware -This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 424 pp. Englisch. N� de r�f. du vendeur 9781493940875

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Modeling Markets : Analyzing Marketing Phenomena and Improving Marketing Decision Making

Peter S. H. Leeflang

Edit� par Springer New York, Springer US, 2016

ISBN 10 : 1493940872 ISBN 13 : 9781493940875

Neuf Taschenbuch

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena. N� de r�f. du vendeur 9781493940875

Contacter le vendeur