Articles liés à Google Inc.: A Case Analysis

Google Inc.: A Case Analysis - Couverture souple

Schumacker, Dean L.; Hagar, Melanie; Kokalias, Antigone E.; Mwinzi, Masai

 
9781494278175: Google Inc.: A Case Analysis

Synopsis

A comprehensive case study of Google Inc. This book provides an in depth review of Google's past 3 years business and financial accomplishments as well as a relative comparison to key competitors. Specific recommendations are made concerning the competitive environment and strategic directions Google should focus on to capitalize of emerging opportunities.

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