Articles liés à Business-Driven Communications: Setting a Higher Standard...

Business-Driven Communications: Setting a Higher Standard to Reach Target Audiences, Grow Revenue and Capture New Markets - Couverture souple

Schmidt, Leigh Ann

 
9781494371029: Business-Driven Communications: Setting a Higher Standard to Reach Target Audiences, Grow Revenue and Capture New Markets
Couverture souple
ISBN 10 : 1494371022 ISBN 13 : 9781494371029
Editeur : CreateSpace Independent Publishing Platform, 2013

Synopsis

Twenty-year IT industry communications leader Leigh Ann Schmidt wants every company to be good at public relations. Corporate PR, as a strategic driver for businesses, is dying because of the mismanagement of the function in-house, an over-reliance on outside PR agencies, and an increasing gap between business knowledge and functional output. Aimed at CEOs, Business-Driven Communications shows organizations how they can elevate their communications teams to become drivers of profitable bottom-line growth. But readers don’t need an MBA to read it. The author’s simple, direct and to-the-point style makes it easy for anybody in any business function – in any industry around the world – to understand how they can achieve communications excellence.

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À propos de l'auteur

Leigh Ann Schmidt has led some of the IT industry's most impactful public relations programs, media campaigns, and marketing initiatives since the mid-nineties. Throughout her 20-year career, including her central role in IBM's historic transformation, Leigh Ann has remained focused on what really counts...results. As president of Incisive Communications Consulting & Training, Leigh Ann helps organizations from 50-30,000 employees drive impactful media results with a keen eye on the bottom line. For more information, visit www.incisivecommunication.com

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Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2013
Langue
anglais
ISBN 10 
1494371022
ISBN 13 
9781494371029
Reliure
Broché
Numéro d'édition
1
Nombre de pages
108
Coordonnées du fabricant
Printed by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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Luxembourg
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Luxembourg