Business Storytelling Guide: Creating business presentations using storytelling techniques - Couverture souple

Cubero, Luis

 
9781495226625: Business Storytelling Guide: Creating business presentations using storytelling techniques
Couverture souple
ISBN 10 : 149522662X ISBN 13 : 9781495226625
Editeur : CreateSpace Independent Publishing Platform, 2014

Synopsis

Have you ever wondered why business presentations are so boring? Wouldn’t it be great if presentations were as captivating as a good story or movie? We asked that question many years ago and found that the key to improving business presentations was storytelling. This book shows how to use Joseph Campbell’s “Hero’s Journey” story structure to create captivating and compelling business presentations. The audience is the hero, you are the mentor, and the goal is to defeat the shadow. In business terms, this means creating an audience-centric presentation that is meaningful and compelling. Use the techniques provided in the Business Storytelling Guide to keep your audiences on the edge of their seats.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Luis Cubero is a consultant at Intracon NA. He has been perfecting the use of storytelling techniques in business presentations for over 15 years, and now, you can use the "Business Storytelling Guide" to take advantage of these concepts to improve your presentations.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2014
Langue
anglais
ISBN 10 
149522662X
ISBN 13 
9781495226625
Reliure
Broché
Illustrateur
Scaggs Katie
Nombre de pages
146
Éditeur
Weber David
Coordonnées du fabricant
non disponible
Personne responsable
non disponible