The IT Sales Challenger Guide - Couverture souple

MacArthur, Mr Neil Galbraith

 
9781495963889: The IT Sales Challenger Guide

Synopsis

This guide is designed for B2B sales, marketing and finance executives with IT corporations to demonstrate the migration process to challenger status from an IT solution selling, or even product feature based, starting point. The IT Sales Challenger is a guide that will appeal particularly to software, IT infrastructure and IT consulting service firms, by combining the principles of challenger selling, a need for solution repeatability, and the movement towards profit based Sales Challenger compensation plans.

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