A PR Practitioner's Guide to Activist Groups: When and How to Respond - Couverture souple

Silversmith, Keva

Couverture souple

ISBN 10 : 1497319072 ISBN 13 : 9781497319073

Editeur : CreateSpace Independent Publishing Platform, 2014

Synopsis

Activist campaigns occur so far outside the normal course of business that few executives have given any thought to how to handle such a challenge. Activist groups exploit this individual and institutional naivety with strategies and tactics that have been validated over the last 50 years. A company’s response to activist demands is foremost a business decision, and then a communications undertaking. The public relations department becomes the focus for clever activists and battle-weary executives who all come calling for answers. With examples pulled from today’s headlines, Keva Silversmith offers corporate leaders, business executives and above all public relations professionals a philosophical and practical approach to engaging with activist groups.

A propos du livre

À propos de l'auteur

Keva Silversmith is an accomplished public relations professional with deep, hands-on experience across the spectrum of communications roles and tactics. He has worked as a lead communicator in the private sector, government and the non-profit world. Educated as an attorney, Silversmith brings strategic insight to reputation management and crisis communications.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1497319072
• ISBN 13: 9781497319073
• Reliure: Broché
• Nombre de pages: 36
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg