"Scientific Advertising" In The 21st Century: An Introduction To Timeless Principles For Success In Advertising And Marketing - Couverture souple

Francis, Kevin

Couverture souple

ISBN 10 : 1497413389 ISBN 13 : 9781497413382

Editeur : CreateSpace Independent Publishing Platform, 2014

Synopsis

"Scientific Advertising" by Claude Hopkins is probably one of the most important books on advertising and marketing ever written. Hopkins laid out the foundation principles of what we now call direct response (or simply direct) marketing. With this approach you can stop wasting money on ads that don't work and instead start making higher sales and bigger profits like clockwork. Hopkins changed marketing and advertising from a hopeful gamble to a predictable science. In this primer and introduction you'll discover the secrets in the original first 5 chapters from "Scientific Advertising" along with an insightful commentary from professional copywriter Kevin Francis of MaximumResultsCopywriting.com.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1497413389
• ISBN 13: 9781497413382
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 54
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg