Image and Emotion in Voter Decisions: The Affect Agenda - Couverture souple

Coleman, Renita

Couverture souple

ISBN 10 : 1498514030 ISBN 13 : 9781498514033

Editeur : Lexington Books, 2016

Synopsis

Drawing on a decade of their own research from the 2000 to 2012 U.S. presidential elections, Renita Coleman and Denis Wu explore the image presentation of political candidates and its influence at both aggregate and individual levels. When facing complex political decisions, voters often rely on gut feelings and first impressions but then endeavor to come up with a “rational” reason to justify their actions. Image and Emotion in Voter Decisions: The Affect Agenda examines how and why voters make the decisions they do by examining the influence of the media’s coverage of politicians’ images. Topics include the role of visual and verbal cues in communicating affective information, the influence of demographics on affective agenda setting, whether positive or negative tone is more powerful, and the role of emotion in second-level agenda setting. Image and Emotion in Voter Decisions will challenge readers to think critically about political information processing and a new way of systematically thinking about agenda setting in elections.

A propos du livre

À propos des auteurs

Renita Coleman is associate professor at the University of Texas-Austin School of Journalism.

Denis Wu is associate professor of communication at Boston University.

Détails de l'édition

• Éditeur: Lexington Books
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1498514030
• ISBN 13: 9781498514033
• Reliure: Broché
• Nombre de pages: 246
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne