Integrated Marketing Communication: Creating Spaces for Engagement - Couverture rigide

Livre 1 sur 4: Integrated Marketing Communication
 
9781498540025: Integrated Marketing Communication: Creating Spaces for Engagement
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ISBN 10 : 1498540023 ISBN 13 : 9781498540025
Editeur : Lexington Books, 2016

Synopsis

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Jeanne M. Persuit is assistant professor of communication at the University of North Carolina, Wilmington.

Christina L. McDowell Marinchak is assistant professor in the Management and Marketing Department at the University of Alaska Anchorage.

Jill K. Burk is associate teaching professor and program chair of the Communication Arts and Sciences program at Penn State University, Berks. Christina L. McDowell is senior lecturer of Marketing and Management Communication at Cornell University in the SC Johnson College of Business, Nolan School of Hotel Administration.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lexington Books
Date d'édition
2016
Langue
anglais
ISBN 10 
1498540023
ISBN 13 
9781498540025
Reliure
Relié
Nombre de pages
198
Éditeur
Persuit Jeanne M., Marinchak Christina L. McDowell
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne

Autres éditions populaires du même titre

9781498540049: Integrated Marketing Communication: Creating Spaces for Engagement

Edition présentée

ISBN 10 :  149854004X ISBN 13 :  9781498540049
Editeur : LEXINGTON, 2018
Couverture souple