Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z - Couverture souple

 
9781498550727: Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z
Couverture souple
ISBN 10 : 149855072X ISBN 13 : 9781498550727
Editeur : Lexington Books, 2024

Synopsis

This book builds on existing conversations surrounding millennials and media use by examining Generation Z's engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.

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À propos des auteurs

Ahmet Atay is Professor and Chair of the Department of Communication Studies at University of Alabama at Birmingham, USA.
His research focuses on diasporic experiences and cultural identity formations; British and US soap operas, the usage of new media technologies in different settings; and the notion of home; representation of gender, sexuality, and ethnicity in media; queer and immigrant experiences in cyberspace, and critical communication pedagogies.



Mary Z. Ashlock is associate professor in the Department of Communication at the University of Louisville.

Michael G. Strawser is assistant professor of communication at the University of Central Florida.

Yi Wang is associate professor of history at Binghamton University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lexington Books
Date d'édition
2024
Langue
anglais
ISBN 10 
149855072X
ISBN 13 
9781498550727
Reliure
Broché
Nombre de pages
190
Éditeur
Atay Ahmet
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781498550703: Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z

Edition présentée

ISBN 10 :  1498550703 ISBN 13 :  9781498550703
Editeur : Lexington Books, 2022
Couverture rigide