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Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility - Couverture rigide
Synopsis
Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility is a descriptive analysis that examines how the cultural values of service, thrift, and utility were framed in advertisements in Life magazine from 1942 to 1945.These cultural values were used by advertisers to create citizen consumers who practiced frugal consumption of advertised products and services to demonstrate their patriotism and fulfill their perceived civic duties. Patriotism through service, thrift, and utility was not limited to citizen consumers, but was also used in the advertisements to highlight the contributions of manufacturers to the total war effort. The advertisements were able to support the war and reinforce the American way of life and its consumer culture by framing service, thrift, and utility in relation to patriotism and consumption. Recommended for scholars of media studies, cultural studies, communication, advertising, history, and women's studies.
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À propos de l'auteur
Monica Brasted is professor of media studies at the College at Brockport, SUNY.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Magazine Advertising in Life during World War II
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Magazine Advertising in Life during World War II
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Bloomsbury Publishing (UK), 2018
ISBN 10 : 1498552471
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Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility
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Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility
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Magazine Advertising in Life during World War II (Hardcover)
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Bloomsbury Publishing Plc, Lanham, MD, 2018
ISBN 10 : 1498552471
ISBN 13 : 9781498552479
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Hardcover. Etat : new. Hardcover. Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility is a descriptive analysis that examines how the cultural values of service, thrift, and utility were framed in advertisements in Life magazine from 1942 to 1945.These cultural values were used by advertisers to create citizen consumers who practiced frugal consumption of advertised products and services to demonstrate their patriotism and fulfill their perceived civic duties. Patriotism through service, thrift, and utility was not limited to citizen consumers, but was also used in the advertisements to highlight the contributions of manufacturers to the total war effort. The advertisements were able to support the war and reinforce the American way of life and its consumer culture by framing service, thrift, and utility in relation to patriotism and consumption. Recommended for scholars of media studies, cultural studies, communication, advertising, history, and womens studies. This book examines advertisements in Life magazine during World War II and how the cultural values of service, thrift, and utility were framed in those ads to promote both patriotism and consumption. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781498552479
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Magazine Advertising in Life during World War II
Edité par
Bloomsbury Publishing Plc, US, 2018
ISBN 10 : 1498552471
ISBN 13 : 9781498552479
Neuf
Couverture rigide
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility is a descriptive analysis that examines how the cultural values of service, thrift, and utility were framed in advertisements in Life magazine from 1942 to 1945.These cultural values were used by advertisers to create citizen consumers who practiced frugal consumption of advertised products and services to demonstrate their patriotism and fulfill their perceived civic duties. Patriotism through service, thrift, and utility was not limited to citizen consumers, but was also used in the advertisements to highlight the contributions of manufacturers to the total war effort. The advertisements were able to support the war and reinforce the American way of life and its consumer culture by framing service, thrift, and utility in relation to patriotism and consumption. Recommended for scholars of media studies, cultural studies, communication, advertising, history, and women's studies. N° de réf. du vendeur LU-9781498552479
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Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility
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Magazine Advertising in Life during World War II (Hardcover)
Edité par
Bloomsbury Publishing Plc, Lanham, MD, 2018
ISBN 10 : 1498552471
ISBN 13 : 9781498552479
Neuf
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Hardcover. Etat : new. Hardcover. Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility is a descriptive analysis that examines how the cultural values of service, thrift, and utility were framed in advertisements in Life magazine from 1942 to 1945.These cultural values were used by advertisers to create citizen consumers who practiced frugal consumption of advertised products and services to demonstrate their patriotism and fulfill their perceived civic duties. Patriotism through service, thrift, and utility was not limited to citizen consumers, but was also used in the advertisements to highlight the contributions of manufacturers to the total war effort. The advertisements were able to support the war and reinforce the American way of life and its consumer culture by framing service, thrift, and utility in relation to patriotism and consumption. Recommended for scholars of media studies, cultural studies, communication, advertising, history, and womens studies. This book examines advertisements in Life magazine during World War II and how the cultural values of service, thrift, and utility were framed in those ads to promote both patriotism and consumption. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781498552479
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Magazine Advertising in Life during World War II
impression à la demandeVendeur : moluna, Greven, Allemagne
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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book examines advertisements in Life magazine during World War II and how the cultural values of service, thrift, and utility were framed in those ads to promote both patriotism and consumption.InhaltsverzeichnisPart I: Introduc. N° de réf. du vendeur 447971293
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Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility
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