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Marketing Management Concepts and Tools: A Simple Introduction - Couverture souple

Livre 11 sur 20: Simple Introductions

Erickson, K. H.

 
9781499141016: Marketing Management Concepts and Tools: A Simple Introduction
Couverture souple
ISBN 10 : 1499141017 ISBN 13 : 9781499141016
Editeur : CreateSpace Independent Publishing Platform, 2014

Synopsis

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.

Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.


Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.


Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2014
Langue
anglais
ISBN 10 
1499141017
ISBN 13 
9781499141016
Reliure
Broché
Nombre de pages
59
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg