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Persuasive Marketing: The use of NLP in Marketing & Advertising - Couverture souple

Brackin, Mr Jim; Parry, Mr Glyn

 
9781499155495: Persuasive Marketing: The use of NLP in Marketing & Advertising
Couverture souple
ISBN 10 : 1499155492 ISBN 13 : 9781499155495
Editeur : CreateSpace Independent Publishing Platform, 2014

Synopsis

Persuasive Marketing - The use of NLP inMarketing & Advertising.Why do some advertising campaigns work and others fall flat?Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in ‘fixed action patterns’ that produceconsistent, predictable responses. These ‘fixed action patterns’ are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently.Many of these ‘fixed action patterns’ are well known in Neuro Linguistic Programming (NLP) and are used for creating rapid behavioural change. Perhaps it’s not suprising that these exact same patterns are used in marketing and advertisingto increase acquisition, improve loyalty and reduce attrition.In effect these patterns make us more likely to behave in predictable ways.These patterns can be easily identified, measured and charted. This enables the effect of any form of advertising or marketing communication to be predicted.Persuasive Marketing will introduce you to these patterns and how to use them effectively.

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Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2014
Langue
anglais
ISBN 10 
1499155492
ISBN 13 
9781499155495
Reliure
Broché
Nombre de pages
218
Coordonnées du fabricant
Printed by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg