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Television Segmentation: How the American Model was Exported to Brazil - Couverture souple

Duarte, Luiz Guilherme

 
9781500213978: Television Segmentation: How the American Model was Exported to Brazil
Couverture souple
ISBN 10 : 1500213977 ISBN 13 : 9781500213978
Editeur : CreateSpace Independent Publishing Platform, 2014

Synopsis

What was the single most important marketing trend in the television business in the last decade of the 20 Century? Most of the dozens of professionals interviewed for this book seem to agree that segmentation was the keyword for any study on the television scenario. The purpose of this study, conducted in the early 1990s and still relevant as a historical document, is to review the development of television segmentation in the United States and its influence in the Brazilian industry, which was only recently going through a segmentation process.

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À propos de l'auteur

In a career that spans two decades, the first realization is that no bio or resume can totally encompass Luiz' breadth of experiences. Brazilian-native, Luiz had a variety of professional experiences while studying Journalism in Brazil. He has worked in advertising agencies, worked as a reporter for Folha de S. Paulo (largest newspaper in the country) and Abril Publishing (largest publishing group in Latin America), served as public relations for large firms like Alcan Aluminun and others, and even produced institutional videos. His interest for the electronic media and new communication technologies brought him to Michigan in 1990 for a Master's degree in Telecommunication by Michigan State University (MSU). His Master's thesis was turned into a book on pay-TV that has become mandatory reading back in Brazil for Communications college students. He has returned many times to his country to offer lectures on various topics and also collaborate with the trade press. He continued his education by focusing on the International Marketing strategies of Telecom firms. He pursued a PhD degree at MSU that was mostly composed of MBA courses geared towards international marketing management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2014
Langue
anglais
ISBN 10 
1500213977
ISBN 13 
9781500213978
Reliure
Broché
Numéro d'édition
2
Nombre de pages
220
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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