Business Development for Mom and Pop: How to Run, Develop and Grow a Small Family Business - Couverture souple

Kuehn PhD, John P.

 
9781500612184: Business Development for Mom and Pop: How to Run, Develop and Grow a Small Family Business

Synopsis

The object of this book is to help you transform from a jack of all trades to an entrepreneur. Eventually you will start working on rather than in the business and your work week should go down to about three hours….. I know, three hours, you see this and think how ridiculous that is, but think about it. How often do you see the owner of a McDonalds work at the store…or Starbucks… or any of the “successful” businesses??? Business Development involves continuous refining and redesigning a business in order to realize its full potential. It involves adjustments to management, financials, leadership, marketing, sales, information management, facilities, customer service and more. For a robust company able to withstand changes in the economic environment, business development never stops but is an ongoing process. The main thrust, goal and objective of this book is to provide a business development workbook for the small (under ten employees) retailer. Whether you’re trying to break out of a plateau, or just trying to survive, the procedures, functions and activities explained in this book advance a small business from basic survival to a long term balanced growth mode.

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À propos de l?auteur

John P. Kuehn earned his B.S. Degree From Rutgers University in 1964, a Master's Degree from the University of Vermont in 1965 and a PhD from the University of Tennessee in 1969. He taught at West Virginia University from 1969 through 1984. Since that time he has started, run and mentored various businesses

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