Letting the Cat Out of the Bag: How the Auto Industry Redesigned the Dealer Invoice Price When the Internet Arrived - Couverture souple

Bragg, James

Couverture souple

ISBN 10 : 1500634204 ISBN 13 : 9781500634209

Editeur : Createspace Independent Pub, 2014

Synopsis

The Long-Hidden Truth About The New-Car BusinessIn the mid-1990s, in response to the sudden easy access to dealer invoice prices when the Internet arrived, the auto industry launched a secret program to redesign the automaker-dealer financial relationship from the ground up, a process that has continued ever since.This game-changing fact was deeply buried until 2012, when James Bragg, the country s leading automotive consumer advocate/activist, cracked the code and unearthed the truth.He describes that discovery process and shows how the total reconstruction of the invoice-retail price relationship has (a) turned the long-held consumer perception of dealer cost into absolute fiction, (b) radically transformed the nature of dealer cash incentives and (c) outdated the core assumption behind all the target price negotiating advice on the Internet. He then tells you how to apply that knowledge when you re car shopping. Letting The Cat Out Of The Bag lets all the hot air out of the boomfog of information and advice you re finding elsewhere. It will change forever the way you approach the process of buying or leasing a new car.

Détails de l'édition

• Éditeur: Createspace Independent Pub
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1500634204
• ISBN 13: 9781500634209
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 104
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible