A Craft, a Calling and a Cause: Life in the Glory Years of Advertising - Couverture souple

Lane, Bill; Mohr, Sven

Couverture souple

ISBN 10 : 1500664936 ISBN 13 : 9781500664930

Editeur : CreateSpace Independent Publishing Platform, 2014

Synopsis

A Craft, a Calling and a Cause is Mad Men as it really was -- not a television cartoon of dark whiskey and cigarette smoke, but a true story of advertising professionals at their most dedicated and passionate. It begins in New York City during the creative revolution of the 60s and continues through the rough and tumble of the Detroit automobile business in the 70s. It tells what it felt like to compete against Hal Riney and Chiat Day in San Francisco at the dawn of the Silicon Valley age and to run a creative group there in the eye of the AIDS storm. It concludes with boardroom backstabbing and corporate intrigue that led to the British takeover of major U.S. agencies in the 90s. It’s told by a copywriter who started at the lowest rung of the J. Walter Thompson Company and rose through its ranks to sit on JWT’s board of directors; who created such famous campaigns as Have You Driven a Ford…Lately? and Kodak’s Times of Your Life; who developed the Sprint Pin Drop and Some People Just Know How to Fly for Northwest Airlines; who built groups and led offices on both coasts; who found time to write hit songs for Paul Anka and The Carpenters and to go into business with O.J. Simpson along the way.

A propos du livre

À propos de l'auteur

In his almost 10,000 days at the J. Walter Thompson Company, Bill Lane became one of the most decorated copywriters in that company’s history – winning dozens of awards for his work on Kodak (Times of Your Life), Ford (Have You Driven a Ford…Lately?), Sprint (Pin Drop) and Northwest Airlines (Some People Just Know How to Fly). Over time, he held Creative Director positions in the New York, Detroit, San Francisco and Los Angeles offices of JWT. He served as General Manager of both San Francisco and Los Angeles and was a member of Thompson’s worldwide board of directors during the fateful, final days of J. Walter Thompson as an independent company. He is an ASCAP songwriter, published photographer and lives at the foot of the Hollywood Hills.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1500664936
• ISBN 13: 9781500664930
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 272
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg