The Dynamics of Fashion

Stone, Elaine; Farnan, Sheryl A.

ISBN 10 : 1501324071 ISBN 13 : 9781501324079

Editeur : Fairchild Books, 2018

Synopsis

For fashion students who want to be both in the now and in the know!

The Dynamics of Fashion, Fifth Edition, has the latest facts and figures, and the most current theories in fashion development, production, and merchandising, giving you the foundation you need in the industry. It offers hundreds of real-life examples of leading brands and industry trends, to show you fashion careers and how to apply what you learn. The book also covers sustainable fashion, wearable technology, social media, and more in detail. An online STUDIO includes self-quizzes, flashcards, and links to videos.

New to this Edition
~ Expanded coverage of the latest industry trends, including sustainable fashion, e-commerce, globalization, wearable technology, and the use of social media for fashion marketing
~ Revised ‘For Review’ and ‘For Discussion’ questions, new terms added to Trade Talk, and expanded Glossary
~ More than 150 new full-color photographs highlighting the people, principles, and practices of the fashion business
~ 25% new Fashion Focus and Then and Now features bring in current topics and industry trends

The Dynamics of Fashion, 5th Edition STUDIO
~ Study smarter with self-quizzes featuring scored results and personalized study tips
~ Review concepts with flashcards of terms and definitions and image identification
~ Branch out with links to curated online multi-media resources that bring chapter concepts to life
~ Expand your knowledge by further exploring special features Then and Now and Fashion Focus

A propos du livre

À propos des auteurs

Elaine Stone was Professor Emerita, Fashion Institute of Technology, New York.

Sheryl A. Farnan is Division Chair of Business and Arts at Metropolitan Community College-Longview Campus, where she teaches merchandising, business, and marketing courses.

Détails de l'édition

• Éditeur: Fairchild Books
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1501324071
• ISBN 13: 9781501324079
• Reliure: Fournitures diverses
• Numéro d'édition: 5
• Nombre de pages: 416
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible