The War for China's Wallet: Profiting from New World Order - Couverture souple

Rein, Shaun

Couverture souple

ISBN 10 : 1501515942 ISBN 13 : 9781501515941

Editeur : De|G Press, 2017

Synopsis

Post-financial crisis, China has emerged as the largest or second largest trading partner for most countries. It has become the second largest market for Fortune 500 companies like Starbucks, Apple, and Nike and drives growth for Hollywood and commodity products. Yet the profits come at a price for countries and companies alike-they must adhere to the political goals of Beijing or else face economic punishment or outright banishment. Using primary research from interviews with hundreds of business executives and government officials, The War for China's Wallet will help companies understand how to profit from China's outbound economic plans as well as a shifting consumer base that is increasingly nationalistic. The countries and companies that get it right will benefit from China's wallet but those that do not will lose out on the world's largest growth engine for the next two decades.

A propos du livre

À propos de l'auteur

Shaun Rein, Founder and Managing Director of the China Market Research Group (CMR)

Détails de l'édition

• Éditeur: De|G Press
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1501515942
• ISBN 13: 9781501515941
• Reliure: Broché
• Nombre de pages: 212
• Coordonnées du fabricant: Walter de Gruyter GmbH; productsafety@degruyterbrill.com; ; Genthiner Straße 13; Berlin; 10785; Allemagne