Handbook of Business Communication: Linguistic Approaches - Couverture souple

Couverture souple

ISBN 10 : 150151900X ISBN 13 : 9781501519000

Editeur : De Gruyter Mouton, 2019

Synopsis

The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).

A propos du livre

À propos de l'auteur

Gerlinde Mautner and Franz Rainer, WU Vienna, Vienna, Austria.

Détails de l'édition

• Éditeur: De Gruyter Mouton
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 150151900X
• ISBN 13: 9781501519000
• Reliure: Broché
• Nombre de pages: 700
• Éditeur: Mautner Gerlinde, Rainer Franz
• Coordonnées du fabricant: Walter de Gruyter GmbH; productsafety@degruyterbrill.com; ; Genthiner Straße 13; Berlin; 10785; Allemagne