Using AI in Marketing: An Introduction - Couverture souple

Kihlstrom, Greg

 
9781501522796: Using AI in Marketing: An Introduction
Couverture souple
ISBN 10 : 1501522795 ISBN 13 : 9781501522796
Editeur : De Gruyter, 2024

Synopsis

In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI. Part II explores growth areas for marketing and AI, using generative AI and customer journey personalization. Part III goes into detail about how to use AI, particularly generative AI tools, to enhance the marketing function. Part IV is about integration and optimization, providing insights on when and where to invest in AI and how to prepare your team for an AI-driven marketing future.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as a consultant to top companies on marketing technology, marketing operations, customer experience, and digital transformation initiatives.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
De Gruyter
Date d'édition
2024
Langue
anglais
ISBN 10 
1501522795
ISBN 13 
9781501522796
Reliure
Broché
Nombre de pages
136
Coordonnées du fabricant
De Gruyter
https://blog.degruyter.com

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Berlin
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