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Synopsis
This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization.
FEATURES
- Integrates cutting-edge AI technologies into your measurement processes
- Uses a recurring case study to demonstrate real-world applications of measurement concepts
- Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as a consultant to top companies on marketing technology, marketing operations, customer experience, and digital transformation initiatives.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Marketing Measurement and Analytics: An Introduction
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Mercury Learning and Information, 2025
ISBN 10 : 1501523147
ISBN 13 : 9781501523144
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Marketing Measurement and Analytics: An Introduction
Edité par
Mercury Learning and Information, 2025
ISBN 10 : 1501523147
ISBN 13 : 9781501523144
Neuf
Couverture souple
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Marketing Measurement and Analytics: An Introduction (Paperback or Softback)
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ISBN 13 : 9781501523144
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Marketing Measurement and Analytics: An Introduction
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Marketing Measurement and Analytics
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Paperback. Etat : New. This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization. FEATURES. Integrates cutting-edge AI technologies into your measurement processes. Uses a recurring case study to demonstrate real-world applications of measurement concepts. Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization. N° de réf. du vendeur LU-9781501523144
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Marketing Measurement and Analytics
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
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Paperback. Etat : New. This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization. FEATURES. Integrates cutting-edge AI technologies into your measurement processes. Uses a recurring case study to demonstrate real-world applications of measurement concepts. Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization. N° de réf. du vendeur LU-9781501523144
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ISBN 10 : 1501523147
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Marketing Measurement and Analytics
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware - This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization. FEATURES- Integrates cutting-edge AI technologies into your measurement processes- Uses a recurring case study to demonstrate real-world applications of measurement concepts- Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization 270 pp. Englisch. N° de réf. du vendeur 9781501523144
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Marketing Measurement and Analytics: An Introduction
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