This Point Forward: The New Start the Marketplace Demands - Couverture souple

Webb Ph.D., Joseph W; Romano, Richard M

Couverture souple

ISBN 10 : 1502327031 ISBN 13 : 9781502327031

Editeur : CreateSpace Independent Publishing Platform, 2014

Synopsis

In "This Point Forward," Dr. Joseph Webb and Richard Romano, two printing industry veterans, identify the forces affecting marketing and media choices, and how those forces impact the demand for print and the industry's relevance. By 2020, the marketplace for print and other media will be completely different, and not what the industry is currently structured for. Succeeding will require new approaches to hiring, products and services, and to capital investment. It will require all new corporate cultures that can develop new ways to assist clients by focusing on the client's corporate objectives, using media of all kinds to pursue those objectives, and measure the effectiveness of communications initiatives. "This Point Forward" companies will keep an eye out for emerging technological, economic, and social factors, start acting on them now, and build businesses that keep pace with a very dynamic market. Simply transitioning a current printing business won’t work; things are changing too rapidly for executives to manage an old business while nurturing a new one. "This Point Forward," by the authors of "Disrupting the Future" (“the best damn business book I have read in years,” —Bob Sacks), details a new approach that will allow print businesses to keep their eyes clearly focused on the future, while directing actions that develop the resources needed for the 2020 marketplace. 2020 Is nearly here. Will you be ready?

A propos du livre

À propos de l'auteur

Dr. Joe Webb is one of the graphic arts industry’s best known consultants, forecasters, and commentators. He is the director of WhatTheyThink’s Economics and Research Center. His book, Disrupting the Future: Uncommon Wisdom for Navigating Print’s Challenging Marketplace, written with Richard Romano, has been described as “the manifesto for a new generation of printers.” A 33-year veteran of the graphic arts industries, he is a Ph.D. graduate of the NYU Center for Graphic Communications Management and Technology (1987). Dr. Webb started in the industry in 1978 with Agfa’s Graphic Systems Division, was a marketing executive with Chemco Photoproducts, and entered consulting full time in 1987. In 1994, he founded the influential TrendWatch information service, sold to multinational publisher Reed Elsevier in 2000. He lives in Wake Forest, N.C. Richard Romano has been a professional writer since 1994, having concentrated predominantly on various graphic communications technologies such as digital imaging, computer graphics, and media trends. From 1999 to 2008, he was a senior analyst for TrendWatch Graphic Arts (later The Industry Measure), and from 1995 to 2001, he had been a writer and editor for Micro Publishing News as well as its then-sister publication Digital Imaging. Over the years he has also written for such magazines as Graphic Arts Monthly, GATFWorld, Printing News, HOW, and others. He is the co-author, with Dr. Webb, of Disrupting the Future: Uncommon Wisdom for Navigating Print’s Challenging Marketplace, Getting Business: Opportunities for Commercial Printers and Their Clients in the New Communications Arena, “Does a Plumber Need a Web Site?”, and The Home Office That Works! He currently contributes to WhatTheyThink.com, the leading news and information portal for the graphic arts industry, for which he curates the Wide-Format special topic page. He also contributes to many other industry publications, including SGIA Journal, Quick Printing, Wide-Format Imaging, MyPrintResource, and Inkjet’s Age. He also contributes to publications outside the industry, such as the CrossFit Games.com. Romano also speaks at various seminars and shows and to assorted printing and vendor groups. He lives in Saratoga Springs, N.Y.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1502327031
• ISBN 13: 9781502327031
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 182
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg