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How to screw your Customers: Customer Services, what (not) to do to keep your Customers (loyal) - Couverture souple

De La Casa, Alfredo

 
9781502357113: How to screw your Customers: Customer Services, what (not) to do to keep your Customers (loyal)
Couverture souple
ISBN 10 : 1502357119 ISBN 13 : 9781502357113
Editeur : CreateSpace Independent Publishing Platform, 2014

Synopsis

In this book I describe some real stories of what I have experienced, if not suffered, as a Customer, but this is not just about me complaining (I already did so to the companies, if not sued them), this book is about real examples of how not to treat Customers, and more important, I provide examples of how to deal in similar situations, pleasing the Customer without having to go bankrupt to do so, as usually, it is not that difficult, and it is easy to reach a win-win solution for both parties. After many years lecturing on Customer Services, Business, and Business Communications, I am still astonished to see so many companies behaving badly.

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À propos de l'auteur

Why me? Who am I? I am a Customer for sure, so even though some companies don’t believe it, I know better than anyone else what I want and how I want it! From the Academic point of view, I have a degree in Business, Marketing and Economics, and I am a Chartered Management Accountant (CIMA) and a Certified Risk Practitioner. I also have some other titles and diplomas, however you may be more convinced to keep reading, especially if apart from a funny read you are also looking to learn, if I tell you that I lecture in different International Universities: Marketing, Customer Services, Business Communications and more importantly, I deliver workshops and company training worldwide in these subjects. I was born in London, England, but I have lived in different countries, giving me an excellent exposure to how companies do well, and how they don’t, which is what I want to share with you, so let’s begin!

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2014
Langue
anglais
ISBN 10 
1502357119
ISBN 13 
9781502357113
Reliure
Broché
Numéro d'édition
1
Nombre de pages
206
Coordonnées du fabricant
Printed by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg