SmarterMarketing Formula for CEOs (B2C version): For CEOs everywhere... and aspiring ones! The inside secrets on... creating better consumer relationships to build bottom line profits - Couverture souple

Pullan, Mr Rick

Couverture souple

ISBN 10 : 1502431084 ISBN 13 : 9781502431080

Editeur : CreateSpace Independent Publishing Platform, 2014

Synopsis

Hello Mr & Mrs CEO. How lonely are you? Do you sometimes feel isolated, wondering who is trying to trip you up next? Can you handle your shareholders anxiety and answer their challenges and impossible time scales. The biggest spenders in your organisation are probably the Marketers. Have you got them by the ‘short & curlies’ or do they (try to) bamboozle you? If you have any doubts or just want to check you’ve got a sustainable grip, this book is a must read. The formula is proven in companies as big as Costco, Finning Caterpilla, Fujitsu-Siemens, M&S, Rexel Newey & Eyre and many smaller companies you haven’t heard of. Of course lots of big corporate CEOs are brilliant, really good, informed and need no help. And that’s fine. But there are thousands of mere mortals! Now a business veteran of 40 years I have an uncanny 360 degree vision of commerce, the importance of ‘customer experience’ and the delivery of customer satisfaction. SmarterMarketing is one of my gifts back to industry. Since I left the prescient values of ROTA at Mars, where Marketers were the gods of cash flow creation, and revered as such, and since I learnt so much from the draconian ‘loss of yield’ fine on Marketing from Beecham Accountants, I have become increasingly appalled at ‘marketing’s’ track record in Boardroom contribution. Not trusted by FDs or respected by shareholders. What a shower Marketers can be. This is not just my jaundiced opinion, there are loads of media reports articulating the lament. Hopefully this book, its formula and introduction to the fuller blueprint manual & toolbox helps. Or I’ll refund the paltry cost, if you dare request it!

A propos du livre

À propos de l'auteur

Well I’m on Linked in. I gained an honours degree in Economics & Business Studies at Sheffield Uni. I started work with Mars as a salesman in South London, was hauled into head office as a graduate trainee. I learnt brand management at Beecham (now Glaxo). I learnt mis-marketing at Pedro Domecq, because my bosses were ex P&Gers who thought they could bully the drinks industry with aggressive, grocery marketing tactics. Mentored by Phil Luckett, John Hayter and Leonard Lavin, I grew to Marketing Director for Alberto VO5 (now a Unilever brand) in the UK when I was 28, then to MD in the Far East running 5 countries through national distributors when I was 30, where I saved the principal company from bankruptcy. Back to the UK I became a freelance entrepreneur, then bought equity in an agency I liked before selling out to Colin Lloyd. I launched TBDA, www.tbda.co.uk, The Business Development Agency (now True Business Data Activation) in the mid 90s with data genius Richard Organ, ex CACI, when Colin sold out to Euro RSCG, now Havas Media. The summary is I have an uncanny 360 degree vision of commerce, the importance of ‘customer experience’ and the delivery of customer satisfaction. A special thank you to all my family, friends and business colleagues who’ve encouraged me to distil the ups and downs of 40 years business experience into this SmarterMarketing success system. And to the inspirations from reading or hearing Jay Abraham, Claude Hopkins, Theodore Levitt, Tony Robbins, Tom Peters, Lou Gerstner, Lee Iacocca, Richard Branson, Professor Robert Shaw, David White and the Dan Kennedy crew.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1502431084
• ISBN 13: 9781502431080
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 94
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg