Full-Scale: How to Grow Any Startup Without a Plan or a Clue - Couverture souple

Richardson, Anthony W.

Couverture souple

ISBN 10 : 150247106X ISBN 13 : 9781502471062

Editeur : CreateSpace Independent Publishing Platform, 2014

Synopsis

The biggest secret of the startup industry is that bad marketing is the #1 cause of startup failure. This secret exists because traditional marketing rewards creativity instead of logic. In FULL-SCALE, startup growth consultant and entrepreneur Anthony W. Richardson begins with a bold scientific premise: What if we could say with literal certainty that we are spending our money, time and resources on the marketing tasks that will have the greatest impact? What if we build a formula that measures directly against the causes of startup failure? What if the growth marketer is not only responsible for scaling a startup but also any items that would prevent growth? Growing a startup is easy when you start with a great framework. The methodology found in FULL-SCALE goes even further, beyond growth marketing, and demonstrates how the principles found within this book will also indicate when and how to make other big decisions like: feature development, hiring and firing, pivoting, fund raising, getting acquired and more. When marketing and data-driven growth runs the entire operation, the startup is moving at FULL-SCALE.

A propos du livre

À propos de l'auteur

Anthony W. Richardson, is the founder and principal of a startup marketing, growth hacking, data digging, A/B test measuring, market share conquering, failure killing, success scaling, tech startup advising, super consultancy. Beyond that his achievements are "few". As an entrepreneur he has founded a few tech companies, raised a few rounds of capital, sat on the board of a few ventures, started a few professional non-profit associations and consulted a few hundred venture backed startups on growth.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 150247106X
• ISBN 13: 9781502471062
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 246
• Éditeur: Richardson Christopher T.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible