Articles liés à Marketing Models: Multivariate Statistics and Marketing...
Présentation de l'éditeur
Note: Please see 4th edition: https://www.amazon.com/Marketing-Models-Multivariate-Statistics-Analytics/dp/1539926109/ref=sr_1_1?s=books&ie=UTF8&qid=1519431527&sr=1-1&keywords=Marketing+Models%3A+Multivariate+Statistics+and+Marketing+Analytics%2C+4e Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic and tactical decisions. This book covers a breadth of marketing questions and their optimal marketing model for solutions. Chapters include: 1) Introduction to Marketing Models. 2) Marketing Segmentation and Cluster Analysis. 3) Brand Choice and Logit Models. 4) Measuring Customer Attitudes and Factor Analysis. 5) Drivers of Customer Satisfaction and Path Models. 6) Perceptual Maps and Multidimensional Scaling. 7) New Products and Conjoint Analysis. 8) ROI, Experiments, and ANOVA. 9) Diffusion Models and Forecasting. 10) Word-of-Mouth and Social Networks. 11) Marketing Models: Classic Models, Big Data, to Infinity and beyond. The second edition adds a few topics and corrects the unfortunate typos that had crept into the first edition.
Présentation de l'éditeur
Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic and tactical decisions. This book covers a breadth of marketing questions and their optimal marketing model for solutions. Chapters include: 1) Introduction to Marketing Models. 2) Marketing Segmentation and Cluster Analysis. 3) Brand Choice and Logit Models. 4) Measuring Customer Attitudes and Factor Analysis. 5) Drivers of Customer Satisfaction and Path Models. 6) Perceptual Maps and Multidimensional Scaling. 7) New Products and Conjoint Analysis. 8) ROI, Experiments, and ANOVA. 9) Diffusion Models and Forecasting. 10) Word-of-Mouth and Social Networks. 11) Marketing Models: Classic Models, Big Data, to Infinity and beyond. The second edition adds a few topics and corrects the unfortunate typos that had crept into the first edition.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurCreateSpace Independent Publishing Platform
- Date d'édition2014
- ISBN 10 1502901870
- ISBN 13 9781502901873
- ReliureBroché
- Langueanglais
- Numéro d'édition2
- Nombre de pages150
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Marketing Models: Multivariate Statistics and Marketing Analytics
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CreateSpace Independent Publishing Platform, 2014
ISBN 10 : 1502901870
ISBN 13 : 9781502901873
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Marketing Models: Multivariate Statistics and Marketing Analytics
Edité par
CreateSpace Independent Publishing Platform, 2014
ISBN 10 : 1502901870
ISBN 13 : 9781502901873
Ancien ou d'occasion
Couverture souple
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Marketing Models: Multivariate Statistics and Marketing Analytics
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Createspace Independent Publishing Platform, 2014
ISBN 10 : 1502901870
ISBN 13 : 9781502901873
Ancien ou d'occasion
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Marketing Models: Multivariate Statistics and Marketing Analytics
Edité par
Createspace Independent Publishing Platform, 2014
ISBN 10 : 1502901870
ISBN 13 : 9781502901873
Ancien ou d'occasion
Paperback
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Paperback. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.85. N° de réf. du vendeur G1502901870I2N00
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Marketing Models: Multivariate Statistics and Marketing Analytics
Edité par
CreateSpace Independent Publishing Platform, 2014
ISBN 10 : 1502901870
ISBN 13 : 9781502901873
Ancien ou d'occasion
Paperback
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