Marketing Models: Multivariate Statistics and Marketing Analytics - Couverture souple

Iacobucci, Dr. Dawn

4,2

10 �valuations de Goodreads

9781502901873: Marketing Models: Multivariate Statistics and Marketing Analytics

Couverture souple

ISBN 10 : 1502901870 ISBN 13 : 9781502901873

Editeur : CreateSpace Independent Publishing Platform, 2014

Afficher les exemplaires de cette �dition ISBN

Pr�sentation de l'�diteur :

Note: Please see 4th edition: https://www.amazon.com/Marketing-Models-Multivariate-Statistics-Analytics/dp/1539926109/ref=sr_1_1?s=books&ie=UTF8&qid=1519431527&sr=1-1&keywords=Marketing+Models%3A+Multivariate+Statistics+and+Marketing+Analytics%2C+4e Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic and tactical decisions. This book covers a breadth of marketing questions and their optimal marketing model for solutions. Chapters include: 1) Introduction to Marketing Models. 2) Marketing Segmentation and Cluster Analysis. 3) Brand Choice and Logit Models. 4) Measuring Customer Attitudes and Factor Analysis. 5) Drivers of Customer Satisfaction and Path Models. 6) Perceptual Maps and Multidimensional Scaling. 7) New Products and Conjoint Analysis. 8) ROI, Experiments, and ANOVA. 9) Diffusion Models and Forecasting. 10) Word-of-Mouth and Social Networks. 11) Marketing Models: Classic Models, Big Data, to Infinity and beyond. The second edition adds a few topics and corrects the unfortunate typos that had crept into the first edition.

Pr�sentation de l'�diteur :

Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic and tactical decisions. This book covers a breadth of marketing questions and their optimal marketing model for solutions. Chapters include: 1) Introduction to Marketing Models. 2) Marketing Segmentation and Cluster Analysis. 3) Brand Choice and Logit Models. 4) Measuring Customer Attitudes and Factor Analysis. 5) Drivers of Customer Satisfaction and Path Models. 6) Perceptual Maps and Multidimensional Scaling. 7) New Products and Conjoint Analysis. 8) ROI, Experiments, and ANOVA. 9) Diffusion Models and Forecasting. 10) Word-of-Mouth and Social Networks. 11) Marketing Models: Classic Models, Big Data, to Infinity and beyond. The second edition adds a few topics and corrects the unfortunate typos that had crept into the first edition.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.