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Making sense of social media ROI: A short guide focused on sales, marketing and strategy - Couverture souple

Marco-Serrano, F

 
9781502985927: Making sense of social media ROI: A short guide focused on sales, marketing and strategy
Couverture souple
ISBN 10 : 1502985926 ISBN 13 : 9781502985927
Editeur : CreateSpace Independent Publishing Platform, 2015

Synopsis

Social media ROI is one of the most discussed topics around social media professionals nowadays. Regretfully, there is a lot of misunderstanding about the concept. For that reason, I decided to let you know the basics of social media ROI, departing from the strategy of any organisation willing to develop a social media presence, how it links to marketing and communication and, most importantly, the financial outcomes. So, if you are into social media and are interested in knowing what is social media ROI, how it fits into the strategy and objectives of your company, and want to understand how it should be calculated, then this is your starting point. If you are looking for a 'magic formula' or a set list of metrics or KPIs that will let you calculate your social media ROI, for definite this is NOT your guide.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Social media ROI is one of the most discussed topics around social media professionals nowadays. Regretfully, there is a lot of misunderstanding about the concept. For that reason, I decided to let you know the basics of social media ROI, departing from the strategy of any organisation willing to develop a social media presence, how it links to marketing and communication and, most importantly, the financial outcomes. So, if you are into social media and are interested in knowing what is social media ROI, how it fits into the strategy and objectives of your company, and want to understand how it should be calculated, then this is your starting point. If you are looking for a 'magic formula' or a set list of metrics or KPIs that will let you calculate your social media ROI, for definite this is NOT your guide.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2015
Langue
anglais
ISBN 10 
1502985926
ISBN 13 
9781502985927
Reliure
Broché
Numéro d'édition
2
Nombre de pages
40
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
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Luxembourg