Start An Online Record Label: Steps, Insights and Strategies - Couverture souple

Rescue, Music Marketing; Ferriere, Thomas

Couverture souple

ISBN 10 : 1503056228 ISBN 13 : 9781503056220

Editeur : CreateSpace Independent Publishing Platform, 2014

Synopsis

How to Start a Record Label Online

For indie musical artists of every kind, there’s nothing quite the same as the allure of artistic control. Music labels are notoriously tight-fisted and controlling. They can keep you from enjoying artistic freedom, to say nothing of how they can impinge upon your ability to claim royalties and make money off your own music. Indie labels allow artists the artistic control, freedom, and dignity that they deserve.

Thankfully, creating and releasing your own music label online has never been easier and with this guide to how to start a record label, you can:

Develop Your Label’s Concept and Identity

Even before you start to post material for your record label online, you need to have a record label to begin with. That means developing a clear-cut concept for your label’s identity, the type of music that you wish to produce, and your target audience.

In this book, you’ll learn how to nail the basics of indie record label development and branding as well as how to score hits when you post things online. Vital online music business branding tips include:

• Think about what makes your label special. Why should someone choose to support your label? What type of art do you make or stances do you take that music fans cannot get with other labels, indie or otherwise?
• What type of musical genres are you targeting? The audience for Taylor Swift is very different than the audience for Kanye West.
• Buzz is key. Whatever you think about either in their long-standing feud, its very existence has fueled their popularity with fans and their status within their own genres even further. While you may not want to strike such a feuding tone, most attention is good attention and audiences love a good bit of juicy drama.
• What they love even more, though, is relatability. What truly makes an artist or label last is not getting first-time buyers but loyal, regular followers who come back, buy, and support them time after time. This is a huge aspect of the music industry and this book can teach you how to craft an image and concept with broad appeal while still feeling authentic and relatable.

Develop an Online Presence

The revolution may be televised and it will definitely be Tweeted. An effective online presence is essential for music labels, especially indie online labels.

Among music industry books, this is one of the best when it comes to analyzing strategies for developing and increasing your online presence, such as:

• SEO strategies for indie music labels for attracting views and clicks
• How to convert those clicks into sales
• The ins and outs of online distribution
• Effective social media music label marketing strategies
• How to build a loyal social media following
• The metrics to pay attention to in order to measure and boost online exposure
• How to translate an online presence into real-world success

You’re online right now.  And so is your future

The dream of owning your own indie music label is closer than ever before. With this guide to indie label creation, you can create the next great music sensation online a smarter, savvier way.

A propos du livre

Présentation de l'éditeur

If you’ve been thinking about quitting your day job and getting into the music business then this book wis for you! This book outlines the basics of starting a label online and gives many hints on how to make it profitable. If you want to give yourself the best chance of success, going through a proper set-up process is important. This book will walk you through getting your label up and running. Start your own independent record label TODAY A Record Label Is All About : Financing, Manufacturing, Marketing, Distribution, Artist Development A record label will seek out new talent, fund for the recording and mixing of albums, prepare touring, and provide promotion and marketing services to their artists. In the book:

Setting up the business

Seeking for artists

Make the record

Distribution

Music Marketing

Merchandising

Create a Star

Ever wanted to start a record company? Get Started Now - It's Easy!

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1503056228
• ISBN 13: 9781503056220
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 68
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible