Market Entry Toolkit: How Does A Firm Enter and Select A Foreign Market? - Couverture souple

Decker, Bill

Couverture souple

ISBN 10 : 1503107760 ISBN 13 : 9781503107762

Editeur : CreateSpace Independent Publishing Platform, 2014

Synopsis

How does a firm choose a foreign market for its products or services? If only there was a way to logically “grade” a foreign market to sell into. American firms are often confused and intimidated when they try to choose which country to work with overseas. Many times CEO’s will say: “let’s go to England, because they speak English over there” or “China is the world’s largest market, lets sell there.”China is the world’s largest market for what? And will entering a British market be relevant to other markets around the world? If we need an English speaking market, why not enter Canada, Singapore or the Philippines? There is now a standard to compare one market to another. The importance of WHY a market is selected, HOW it is entered and WHAT other opportunities flow from your choice is relevant and necessary. It is also fundamental to understand the size of the task being undertaken. Firms will essentially “marry” an overseas market. Great amounts of money, time and effort will be required. Often the entire business model will have to change to accommodate the needs abroad. Finally, the answer is here: The Market Entry Toolkit. The Market Entry Toolkit is being used be executives around the world. There is now a standard to compare one market to another. Use the Market Entry Toolkit and do it right the first time.

A propos du livre

À propos de l'auteur

Bill Decker is founder and managing director of Partners International Inc. He consults in foreign and domestic market penetration, negotiation, cross-cultural understanding, and strategy for Start-ups and company growth. Background: He has decades of experience bringing firms into new markets around the world and has lived overseas for over 14 years. He has lived in Southeast Asia, The Middle East, Western, Central and Eastern Europe. His industry experience includes media (traditional and electronic) information, business services, hi-tech, healthcare, and energy. The Adventure: Bill's adventures started in 1983. He was armed with a handful of phone numbers, $100 cash, a suitcase, mandolin, and a one-way ticket to Taipei. During his adventures he was able to work his way around the planet, learn several languages, receive an MBA from Europe’s most prestigious university, and personally start more than 20 companies around the globe. During his tenure abroad, he witnessed the falling of the Berlin Wall, and began opening his own offices in Central and Eastern Europe for his firm, Connect International (which had 60 offices worldwide). He has solved problems around the globe, acquired new markets for his clients, evaluated and negotiated with acquisition candidates and been involved in dozens of start-ups.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1503107760
• ISBN 13: 9781503107762
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 190
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg