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Freemium: How Zoom, Hubspot, Atlassian, and Other Top Companies Use Product-led Growth ... For Low-Cost Customer Acquisition and Expansion - Couverture rigide

Boyce, Dave

 
9781503640399: Freemium: How Zoom, Hubspot, Atlassian, and Other Top Companies Use Product-led Growth ... For Low-Cost Customer Acquisition and Expansion
Couverture rigide
ISBN 10 : 1503640396 ISBN 13 : 9781503640399
Editeur : Stanford Business Books,US, 2025

Synopsis

Competing in tech today requires an understanding of "product-led growth" Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as "product-led growth," which Harvard Business School Lecturer Frank Cespedes calls, "probably the fastest-growing go-to-market model for businesses globally." Freemium is the authoritative guide to product-led growth, written by Silicon Valley entrepreneur and Harvard MBA Dave Boyce, who teaches the first MBA-level course on the topic. Freemium explains how to develop a product that can sell itself, how to ward off competitors, and how to seamlessly move upmarket, selling to larger customers. It details how the product itself (instead of expensive employees) can be used for customer onboarding, customer service, and customer retention. Freemium also details how non-software companies and enterprise sales-led companies are combining product-led growth tactics with more traditional go-to-market initiatives. Competing in nearly every tech-related industry today requires an understanding of the principles of product-led growth. Freemium is the comprehensive, practical handbook for this unicorn-building strategy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dave Boyce is a 5-time software entrepreneur, having helped build and sell companies to Oracle, Amazon, and others. He teaches the world's first MBA-level course on Freemium/Product-Led Growth, leads the product-Led growth practice at the consulting firm Winning by Design, serves on the board of Forrester (NASDAQ: FORR), and is an active startup advisor and board member.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Stanford Business Books,US
Date d'édition
2025
Langue
anglais
ISBN 10 
1503640396
ISBN 13 
9781503640399
Reliure
Relié
Nombre de pages
248
Coordonnées du fabricant
non disponible
Personne responsable
non disponible