Cases in Public Relations Strategy - Couverture souple

 
9781506349152: Cases in Public Relations Strategy
Couverture souple
ISBN 10 : 1506349153 ISBN 13 : 9781506349152
Editeur : SAGE Publications, Inc, 2018

Synopsis

Cases in Public Relations Strategy, by Burton St. John III, Diana K. Martinelli, Robert S. Pritchard, and Cylor Spaulding, draws on original, real-world case studies to provide you with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, you will explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows you how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give you the knowledge and skills you need for success in the field.

 

 

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Burton St. John III, Ph.D., Associate Professor at Old Dominion University

Diana Martinelli, PhD., Associate Professor at West Virginia University

Robert Pritchard, MA, APR, Fellow PRSA, is a member of the public relations faculty in the Gaylord College at the University of Oklahoma.

Cylor Spaulding, PhD., Assistant Professor at Towson University

À propos de la quatrième de couverture

This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client-whether big or small, global or local, for-profit or nonprofit-in order to launch the most effective campaign.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications, Inc
Date d'édition
2018
Langue
anglais
ISBN 10 
1506349153
ISBN 13 
9781506349152
Reliure
Broché
Numéro d'édition
1
Nombre de pages
189
Éditeur
St. John Burton III, Martinelli Diana Knott, Pritchard Robert S., Spaulding Cylor
Coordonnées du fabricant
non disponible
Personne responsable
non disponible