Introducing Communication Research: Paths of Inquiry - Couverture souple

Treadwell, Donald; Davis, Andrea

Couverture souple

ISBN 10 : 1506369057 ISBN 13 : 9781506369051

Editeur : SAGE Publications, Inc, 2019

Synopsis

Introducing Communication Research: Paths of Inquiry, Fourth Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, Donald Treadwell and Andrea Davis introduce both quantitative and qualitative methods.

A propos du livre

À propos de l?auteur

Donald Treadwell earned his master's degree in communication from Cornell University and his

PhD in communication and rhetoric from Rensselaer Polytechnic Institute.

He developed and taught communication research classes in classroom and online settings

and also taught courses in organizational communication, public relations, and public relations

writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage,

2005).

He has published and presented research on organizational image, consumer response to

college names, health professionals' images of AIDS, faculty perceptions of the communication

discipline, and employers' expectations of newly hired communication graduates. His research

appears in Communication Monographs, Journal of Technical Writing and Communication, Public

Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.

He is professor emeritus, Westfield State University, and has international consulting experience

in agricultural extension and health communication.

Détails de l'édition

• Éditeur: SAGE Publications, Inc
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1506369057
• ISBN 13: 9781506369051
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 323
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible