Content Analysis: An Introduction to Its Methodology - Couverture souple

Krippendorff, Klaus

 
9781506395661: Content Analysis: An Introduction to Its Methodology
Couverture souple
ISBN 10 : 150639566X ISBN 13 : 9781506395661
Editeur : SAGE Publications, Inc, 2018

Synopsis

What matters in people’s social lives? What motivates and inspires our society? How do we enact what we know?

Since the first edition published in 1980, Content Analysis has helped shape and define the field. In the highly anticipated Fourth Edition, award-winning scholar and author Klaus Krippendorff introduces you to the most current method of analyzing the textual fabric of contemporary society. Students and scholars will learn to treat data not as physical events but as communications that are created and disseminated to be seen, read, interpreted, enacted, and reflected upon according to the meanings they have for their recipients. Interpreting communications as texts in the contexts of their social uses distinguishes content analysis from other empirical methods of inquiry.

Organized into three parts, Content Analysis first examines the conceptual aspects of content analysis, then discusses components such as unitizing and sampling, and concludes by showing readers how to trace the analytical paths and apply evaluative techniques. The Fourth Edition has been completely revised to offer you the most current techniques and research on content analysis, including new information on reliability and social media. You will also gain practical advice and experience for teaching academic and commercial researchers how to conduct content analysis. 

 

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Klaus Krippendorff (PhD in Communication, University of Illinois, Urbana, 1967) is Professor of Communication and Gregory Bateson Term Professor for Cybernetics, Language, and Culture at the University of Pennsylvania′s Annenberg School for Communication. Besides numerous publications in journals of communication, sociological methodology, cybernetics, and system theory, he authored Information Theory, Structural Models for Qualitative Data, a Dictionary of Cybernetics, edited Communication and Control in Society, and coedited The Analysis of Communication Content and Developments and Scientific Theories and Computer Techniques.

Besides supporting various initiatives to develop content analysis techniques and continuing work on reliability measurement, Klaus Krippendorff’s current interest is fourfold: With epistemology in mind, he inquires into how language brings forth reality. As a critical scholar, he explores the conditions of entrapment and liberation. As a second-order cybernetician, he plays with recursive constructions of self and others in conversations; and as designer, he attempts to move the meaning and human use of technological artifacts into the center of design considerations, causing a redesign of design – all of them exciting projects.

À propos de la quatrième de couverture

The fourth edition of Content Analysis introduces students and scholars to a method of analysing the textual fabric of contemporary society, exploring the conceptual aspects, key components and evaluative techniques of content analysis.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications, Inc
Date d'édition
2018
Langue
anglais
ISBN 10 
150639566X
ISBN 13 
9781506395661
Reliure
Broché
Numéro d'édition
4
Nombre de pages
453
Coordonnées du fabricant
non disponible
Personne responsable
info@bod.de
info@bod.de

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