I See: A Manifesto for Visual Conversations in Business - Couverture souple

McMahon, Gavin S; Chin, Brandon

 
9781507548462: I See: A Manifesto for Visual Conversations in Business

Synopsis

Too many business conversations today are missing the point. We're not getting through. People are left bored, confused, or indifferent. I See is a manifesto for a different way of communicating, a different conversation, a visual one.

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À propos de l?auteur

Gavin is a senior partner and co-founder of fassforward Consulting Group. Over the past several years Gavin has advised Fortune 100/500 companies on the impact of market changes and their interrelationship with marketing and business strategy. He brings a unique perspective on growth and innovation, as well as an understanding of the barriers to achieving desired results in these areas. Prior to fassforward, Gavin was VP and Director of Web Strategy at Gartner, where he oversaw the development of e-business assets in the research and advisory firm’s London and Stamford offices. Earlier, Gavin worked for McGraw-Hill. Gavin has also worked with the London Business School, co-founding their i:Lab and writing the case study “Netscape Communications Corporation”. He has moderated at conferences such as the Global Industry Conference on Finance and Technology in Geneva, and taught at the Global Information and Telecommunications Industries [GiTi] Executive Program at INSEAD.

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