This book contains all you need to know to design and put in place great online customer service standards for your social media and digital activities. These facts and tips, plus advice and guidance will help you create standards that will transform your online business. With the information in this book you will be able to: • Provide a level of customer service to match the needs of your online customers. • Develop organisational standards, policies and procedures for using social networks to provide customer service. • Implement standards, policies and procedures to address customer service problems while using social networks. • Provide administrative support within an organisation or support other individuals who have been delegated this responsibility. • Implement and plan team building activities to ensure customers’ needs and expectations are met.
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Lisa Harrison Director of Digital for leading Queensland creative agency - POMO. Over the last four years Lisa has written a unique course known as Social Media Mastery, Australia’s first social media course. Passionate about media + communications technology + relationships = DIGITAL MEDIA Lisa holds a degree with distinction in media and communications from the Queensland University of Technology and will embark on A Doctorate in Creative Industries in 2015 – she has been actively involved in media for her entire career. In 2012, Lisa won the Professional Business Woman of the Year Award on the Sunshine Coast in Queensland. In 2013 Lisa was a Queensland finalist in the Telstra Business Woman of the Year Awards. Lisa spends time overseas every year attending cutting edge global think-tanks and conferences. In Australia, Lisa is a leading blogger, speaker, trainer and consultant on all things social media. Connect with Lisa at www.lisaharrison.com.au or on Twitter at @_lisa_harrison.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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